Thread

Disney+ and Hulu raise prices by up to 13 percent after doubling profits

163 points · 188 comments · Brajeshwar

avgDev · 1790264764 · focus · HN ↗
Oof. I guess sailing the high sees is back on the table.
We are back to cable pricing, but shows and movies are all over the place and now we need multiple apps to track us.
1. mixdup · 1790265009 · focus · HN ↗
  >We are back to cable pricing
  People expecting that the content companies were going to just accept lower revenue forever and not eventually get back to cable pricing were fooling themselves
  In fact, the content companies are planning on making more money than they did under cable because since they're selling direct to the consumer, there's no DirecTV/Comcast/Charter middleman taking a slice anymore
  Of course they'll sell through those intermediaries and take a cut but it will be much less than the cable companies were getting before, and will just go into the marketing cost bucket
  1. drob518 · 1790266778 · focus · HN ↗
    Spot on. They discounted to encourage the transition away from cable and DVR (remember TiVo?) to streaming and then they raise prices to the magical “fraction of monthly budget for entertainment” level that everyone (cable, too) works up to. Every company is going to try to get you to give them all of what you’re willing to pay. When cancellations are greater than new subs, they’ll stop and wait for inflation and rising wages to catch up again. That’s the game. That’s always going to be the game.

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