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Disney+ and Hulu raise prices by up to 13 percent after doubling profits

163 points · 188 comments · Brajeshwar

  1. avgDev · · focus · HN ↗
    Oof. I guess sailing the high sees is back on the table.

    We are back to cable pricing, but shows and movies are all over the place and now we need multiple apps to track us.

    1. mixdup · · focus · HN ↗
      >We are back to cable pricing

      People expecting that the content companies were going to just accept lower revenue forever and not eventually get back to cable pricing were fooling themselves

      In fact, the content companies are planning on making more money than they did under cable because since they're selling direct to the consumer, there's no DirecTV/Comcast/Charter middleman taking a slice anymore

      Of course they'll sell through those intermediaries and take a cut but it will be much less than the cable companies were getting before, and will just go into the marketing cost bucket

      1. iugtmkbdfil834 · · focus · HN ↗
        I don't know about expect companies to accept lower revenue, but I certainly expect value for the money paid and I am personally seeing less and less of it. Surely, it is a dance of what the customer is willing to swallow. At this point, wife's habits are the only thing keeping our household from becoming disney-free. It is a shame, because as a platform, Disney+ did have a decent selection after it acquired hulu.
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