Thread

1. keiferski · 1790255905 · focus · HN ↗

   In the world of arts/media, I think AI basically only has a future as a hidden thing. Openly admitting that you used AI to make something will be used against you, in order to dismiss your work. For a lot of people/things, it already is - see Hank Green, or the daily comments about "I don't want to read what you didn't write."

   Expect a massive marketing reversal in 6-12 months, when every "AI-powered" company removes the keyword from their home page.

   1. orangedog · 1790256742 · focus · HN ↗

      I really doubt it. I think more and more people will get used to it and accept it. It's not going anywhere. The best artists and creators will figure out how to use tech which empowers them and then what will the rest of the artists and creatives do? Refuse to engage with modernity? I doubt it.

      It only takes a single project to show it works to get other people jumping on board. Some amount of gamers are pretty vocal about it (though I'm sure it's being used in most studios these days in some fashion). If a company creates a game which embraces the "slop" and has great assets on a fun game are people going to avoid it? If that works out, will companies following them avoid it? That's just not how people work.

      1. archagon · 1790267471 · focus · HN ↗

         How does AI “empower” artists…?

         1. orangedog · 1790268636 · focus · HN ↗

            It allows them to take on tasks they could not before.

            For example, creating a game where before you'd have to pay for assets or creating a movie to where you'd have to pay for a lot of various things. I gave an example earlier where I've watched vids people generated based on existing fiction. These are artists (you're still framing the shot, selecting dialogue, etc), and they could not have done this before; it would have been too expensive.

            Some artists get cut out of the loop but it allows small teams to do what was impossible. Is this not valid?

            1. archagon · 1790270000 · focus · HN ↗

               I would argue these are influencers and “content creators” cosplaying as artists, taking shortcuts and never bothering to hone their craft or cultivate their taste. End result is tons more low-effort content and outright spam in the world, not some creative golden era.

               And maybe film is different in some respects, but AI does not allow musicians, artists, or writers to do anything they could not do already. The only benefit is churning out mediocre content faster.

            2. _g0xr · 1790352426 · focus · HN ↗

               Tell that to Kane Parsons (The Backrooms). Or anyone who owns a smartphone. I'd rather watch a million youtube skits where all the actors are played by one person in different wigs than any attempt at passing off AI generated video as big budget special effects.

               The animated movie Flow won an Oscar, and that was made by a very small team and entirely in Blender.

               Fanvids and AMVs made by clever sampling and splicing have been a thing for a very long time, too.

               There are also a lot of games that exclusively use free or self-made assets.

               Money allows access to better tools and bigger teams. But replacing artist jobs with AI doesn't seem like a great way for artists to get money (or time to focus on art, for that matter).

               Generative AI, especially for video, also keeps getting more expensive, as AI companys' bills finally come due.

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