I was surprised to read the headline because this is going in a different direction than most car companies. For example, VW, Ford, GM, and others have been axing electric vehicles that they started selling a few years ago. They discovered that most people who wanted EVs had already purchased them, and the rest of the market wasn't interested enough to pay the price premium.
Then I read the key quote and realized that Toyota isn't transforming the Corolla into an electric vehicle. They're simply going to offer an electric option. That's much less of an interesting headline, which explains why it wasn't chosen.
> “Whether it’s a battery EV, plug-in hybrid, hybrid, or internal combustion engine vehicle―whatever the power source―let’s make good-looking cars that everyone will want to drive!” Toyota’s CEO said at the Japan Mobility Show.
> For example, VW, Ford, GM, and others have been axing electric vehicles that they started selling a few years ago. They discovered that most people who wanted EVs had already purchased them, and the rest of the market wasn't interested enough to pay the price premium.
I don't think that's a fair assessment of the EV market, which continues to grow, albeit slowly, in the US and much faster elsewhere. At best it is constrained to the US car market where the government has been yanking incentives, tariffs, and emissions requirements back and forth recently, providing an unstable market for manufacturers to invest in.
Some brands put together EV models that were inherently unprofitable, and hoped that incentives and scale would save them, mainly Ford. Ford is currently investing a lot into building their next-gen EV platforms which should be both more affordable and profitable. GM has not cancelled any EV models that I'm aware of, except the Bolt which is planned to be replaced by a new affordable EV model in a similar market slot.
VW is introducing a lot of new EV models in Europe and other markets, but not so much in the US where policy has us a less favorable market for them.
Toyota + Subaru have introduced multiple refreshed or brand new EV-only models over the last year including in the US.
And of course China is going crazy for EVs with many competing domestic manufacturers, a full battery supply chain, and many affordable models to pick from.
And the last criticism is particularly silly. Do you need several hours to charge an electric car? Yes you do. Do cars spend most of their time parked in one place? You bet they do!
But some people here claim that you don't need a charger at home to have an electric vehicle. That's equally silly, but in the opposite direction. If you don't have a charger at home or work, your experience with an EV will generally be quite subpar.
apparent · · focus · HN ↗
Then I read the key quote and realized that Toyota isn't transforming the Corolla into an electric vehicle. They're simply going to offer an electric option. That's much less of an interesting headline, which explains why it wasn't chosen.
> “Whether it’s a battery EV, plug-in hybrid, hybrid, or internal combustion engine vehicle―whatever the power source―let’s make good-looking cars that everyone will want to drive!” Toyota’s CEO said at the Japan Mobility Show.
stetrain · · focus · HN ↗
I don't think that's a fair assessment of the EV market, which continues to grow, albeit slowly, in the US and much faster elsewhere. At best it is constrained to the US car market where the government has been yanking incentives, tariffs, and emissions requirements back and forth recently, providing an unstable market for manufacturers to invest in.
Some brands put together EV models that were inherently unprofitable, and hoped that incentives and scale would save them, mainly Ford. Ford is currently investing a lot into building their next-gen EV platforms which should be both more affordable and profitable. GM has not cancelled any EV models that I'm aware of, except the Bolt which is planned to be replaced by a new affordable EV model in a similar market slot.
VW is introducing a lot of new EV models in Europe and other markets, but not so much in the US where policy has us a less favorable market for them.
Toyota + Subaru have introduced multiple refreshed or brand new EV-only models over the last year including in the US.
And of course China is going crazy for EVs with many competing domestic manufacturers, a full battery supply chain, and many affordable models to pick from.
DennisP · · focus · HN ↗
stetrain · · focus · HN ↗
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Sohcahtoa82 · · focus · HN ↗
anthomtb · · focus · HN ↗
apparent · · focus · HN ↗