I was surprised to read the headline because this is going in a different direction than most car companies. For example, VW, Ford, GM, and others have been axing electric vehicles that they started selling a few years ago. They discovered that most people who wanted EVs had already purchased them, and the rest of the market wasn't interested enough to pay the price premium.
Then I read the key quote and realized that Toyota isn't transforming the Corolla into an electric vehicle. They're simply going to offer an electric option. That's much less of an interesting headline, which explains why it wasn't chosen.
> “Whether it’s a battery EV, plug-in hybrid, hybrid, or internal combustion engine vehicle―whatever the power source―let’s make good-looking cars that everyone will want to drive!” Toyota’s CEO said at the Japan Mobility Show.
> the rest of the market wasn't interested enough to pay the price premium.
Would love a Toyota EV but usually for significantly less I can get a Toyota hybrid with more space. Both my partner's and my vehicles are Toyota hybrid crossovers but we looked for an EV first and realized we simply couldn't justify the extreme price difference for how little our cars are driven. Really hoping when our time for a new vehicle comes we can trade in both for one reasonably priced EV crossover - so hopefully the rest of the planet can continue pushing the EV market forward while the US lags way behind.
Yeah Toyota's PHEVs are quite nice, but the price premium is too much. It basically makes no sense unless you can charge for free at work, and even then you'd have to drive 50,000 miles before it pays off. If you're like most of us and you pay for electricity at home, the inflection point is even further out. How many people even keep cars for that long anymore?
apparent · · focus · HN ↗
Then I read the key quote and realized that Toyota isn't transforming the Corolla into an electric vehicle. They're simply going to offer an electric option. That's much less of an interesting headline, which explains why it wasn't chosen.
> “Whether it’s a battery EV, plug-in hybrid, hybrid, or internal combustion engine vehicle―whatever the power source―let’s make good-looking cars that everyone will want to drive!” Toyota’s CEO said at the Japan Mobility Show.
jsbisviewtiful · · focus · HN ↗
Would love a Toyota EV but usually for significantly less I can get a Toyota hybrid with more space. Both my partner's and my vehicles are Toyota hybrid crossovers but we looked for an EV first and realized we simply couldn't justify the extreme price difference for how little our cars are driven. Really hoping when our time for a new vehicle comes we can trade in both for one reasonably priced EV crossover - so hopefully the rest of the planet can continue pushing the EV market forward while the US lags way behind.
apparent · · focus · HN ↗