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Where's the Beef?: The lab-grown-meat revolution that wasn't

75 points · 166 comments · Hooke

  1. Balgair · · focus · HN ↗
    Man, I'm so glad I don't trade stocks.

    I was so convinced that these meatless meats were going to be the next big thing.

    One thing I think they missed out on was getting to 'close enough' and 'much cheaper' and then just pivoting.

    Like, why stay with simulating the 5 or so animals we harvest? Just go off and make up new ones!

    Like, here's a jackalope burger, or a unicorn burger or something. Tie into marketing!

    "Exclusive to BurgerKing, the Iron Man 5 burger! Now through August 29th only!"

    Put in some strange spices, vary the texture, give it a red and gold swirl, let the imagination run wild.

    Can you imagine what business a Spiderman burger patty or sausage link would do? K-Pop demon hunters branded chicken-ish nugget like things?

    1. account42 · · focus · HN ↗
      People are generally not interested in eating soylent no matter what you color it or what cute name you market it as.
      1. SenHeng · · focus · HN ↗
        I don’t enjoy Soylent as well but the mock meat Buddhist meals made from I-dont-know-what that can be found in countries like Singapore, Taiwan and hongkong are quite delicious.

        If you weren’t paying attention, it quite literally tastes and feels like chicken.

        <a href="https:&#x2F;&#x2F;www.foodadvisor.com.sg&#x2F;eatery&#x2F;mock-meat&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.foodadvisor.com.sg&#x2F;eatery&#x2F;mock-meat&#x2F;

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