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Where's the Beef?: The lab-grown-meat revolution that wasn't

75 points · 166 comments · Hooke

  1. Balgair · · focus · HN ↗
    Man, I'm so glad I don't trade stocks.

    I was so convinced that these meatless meats were going to be the next big thing.

    One thing I think they missed out on was getting to 'close enough' and 'much cheaper' and then just pivoting.

    Like, why stay with simulating the 5 or so animals we harvest? Just go off and make up new ones!

    Like, here's a jackalope burger, or a unicorn burger or something. Tie into marketing!

    "Exclusive to BurgerKing, the Iron Man 5 burger! Now through August 29th only!"

    Put in some strange spices, vary the texture, give it a red and gold swirl, let the imagination run wild.

    Can you imagine what business a Spiderman burger patty or sausage link would do? K-Pop demon hunters branded chicken-ish nugget like things?

    1. dyauspitr · · focus · HN ↗
      What do you mean by meatless meats? If you meant the beyond burger type of stuff which was just soy heavily processed then there wasn’t a shot in hell it would end up getting big. It’s probably way worse for you than red meat.

      You have to wait until you have actual lab grown meat and I think that will actually be really successful if they can create a real meat with all of its complexities and nerves and fat striations, etc. they’re also going to have to prove to people that it’s not gonna cause cancers and things like that but if they can pull that off, it’s going to be a massive massive industry.

      1. chrisco255 · · focus · HN ↗
        Red meat is good for you actually.
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