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Where's the Beef?: The lab-grown-meat revolution that wasn't

75 points · 166 comments · Hooke

  1. Balgair · · focus · HN ↗
    Man, I'm so glad I don't trade stocks.

    I was so convinced that these meatless meats were going to be the next big thing.

    One thing I think they missed out on was getting to 'close enough' and 'much cheaper' and then just pivoting.

    Like, why stay with simulating the 5 or so animals we harvest? Just go off and make up new ones!

    Like, here's a jackalope burger, or a unicorn burger or something. Tie into marketing!

    "Exclusive to BurgerKing, the Iron Man 5 burger! Now through August 29th only!"

    Put in some strange spices, vary the texture, give it a red and gold swirl, let the imagination run wild.

    Can you imagine what business a Spiderman burger patty or sausage link would do? K-Pop demon hunters branded chicken-ish nugget like things?

    1. nancyminusone · · focus · HN ↗
      Wouldn't you be able to do this with ordinary processed meat today?

      I remember as a kid, we once ate some kind of filled chicken nugget thing, which would have been pulped chicken glued back together into a pouch. I thought it was pretty tasty, but in hindsight its probably good that I only got to eat it a couple times, because typing it out now it sounds disgusting and super unhealthy.

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