Thread

1. ffsm8 · 1790177753 · focus · HN ↗

   It continued to blow my mind that the influencer industry is a thing that works.

   I'm not questioning it. I know it does. I just cannot wrap my head around it beyond the initial marketing angle (you cannot be interested in an article unless you know it exists).

   Eg I like to watch some pretty mainstream creators like mkbhd. Never was I actually interested in any of the products he pitched. Literally every marketing $ spent on him that ultimately reached my eyeballs was entirely wasted by the sponsors

   1. jareklupinski · 1790180889 · focus · HN ↗

      > Literally every marketing $ spent on him that ultimately reached my eyeballs was entirely wasted by the sponsors

      eh, i'll bet there is a single person that read your comment and had no idea who that creator was, searched for their name, watched their videos, and eventually bought something

      second- and third-order derivatives of a social impulse are difficult to track

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