Thread

1. mikeocool · 1790169022 · focus · HN ↗

   Why do they need real influencers? Don’t they own some of the world’s best AI models that are really good at generating content?

   1. fwip · 1790170981 · focus · HN ↗

      They're buying the credibility of the influencers.

      Influencers have the greatest influence on their audience, especially repeat viewers who follow or subscribe to them. You need to establish credibility with an audience before you're worth anything to the marketers. This takes time to build.

      OpenAI's hypothetical robot influencers have no audience.

      1. pixl97 · 1790173496 · focus · HN ↗

         I guess on the internet some portion of the audience is going to be ignorant of how things work, but I did have higher hopes for everyone on HN.

         I guess not all people realize how deeply entrenched use of influencers and other means of astro-turfing are in use at all times.

         Maybe we need a catchy little phrase to explain how it works.

         "If you're using influencers you're evil. If you're not using influencers you're stupid".

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