Thread

1. mikeocool · 1790169022 · focus · HN ↗

   Why do they need real influencers? Don’t they own some of the world’s best AI models that are really good at generating content?

   1. LurkandComment · 1790170301 · focus · HN ↗

      This is the mistake they made. Anthropic and OpenAI are great technically. I love them. But they are absolute crap at making most people feeling like its relevant to them or that AI companies care about them. So its' really easy to be dismissive of the tech and oppose things like data centers. I think the influencer route is a quick fix. They need to appeal to everyday problems but, understandably, the founders like Dario and Altman think very high level. They think they are doing what's best in a way, but not in a way that's relateable to most people. LLMs need to be more human friendly; example, solve little problems like actually writing without sounding like AI

      1. rancar2 · 1790171276 · focus · HN ↗

         OpenAI is trying to level up their growth marketing to match Anthropic’s. Tactics in growth marketing (speaking from my experience leading in this space) are not public knowledge as it’s a cat-and-mouse game on multiple fronts (ie CAC goes up and changes the economics when a high ROI source is found, etc. etc. etc.), which makes hiring the right person vital as information asymmetries are where the ROI is (ie more revenue per dollar spent on marketing). Anthropic hired the right person for strategy and execution long ago in LLM-years, and there is a good podcast on the story here: <a href="https:&#x2F;&#x2F;www.lennysnewsletter.com&#x2F;p&#x2F;anthropics-1b-to-19b-growth-run" rel="nofollow">https:&#x2F;&#x2F;www.lennysnewsletter.com&#x2F;p&#x2F;anthropics-1b-to-19b-grow...

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