Thread

Apple has added persistent 'ads' to iOS, and it's driving users crazy

822 points · 601 comments · MC995

AnonC · 1790088825 · focus · HN ↗
I doubt John Ternus will change direction anytime soon, since it will look like he’s reversing the plethora of eyesore ads that Tim Cook added over his tenure.
But the Apple with ads is not the Apple that had some taste and discernment in the past. For a long time I’ve visited the App Store’s app update page directly (tap and hold on App Store icon to see the context menu option). Anytime I inadvertently go to the App Store home page or the few times I search, it’s an ad filled disaster!
From this article
> repeatedly attempting to prod customers towards even more of the company’s products might seem cheap, even distasteful.
From a recent post by John Gruber:
> Steve Jobs in 2011: 'We Build Products That We Want for Ourselves, Too, and We Just Don't Want Ads' [1]
Looks like Tim Cook, John Ternus and Eddy Cue really enjoy being swamped with ads in their products. Will there soon be a time when Apple executives start carrying some other brand’s devices with them to avoid having a rotten experience?
[1]: We don’t want ads <a href="https://daringfireball.net/linked/2026/07/28/jobs-we-dont-want-ads" rel="nofollow">https://daringfireball.net/linked/2026/07/28/jobs-we-dont-wa...
1. api · 1790088911 · focus · HN ↗
  Ad revenue is bad revenue if you're going for the high end of the market. If it has ads, it's crap.
  Apple has all but conquered the high end of the market, but that ad revenue... it's so tempting... soooo tempting... just one hit...
  1. malfist · 1790089693 · focus · HN ↗
    What are you going to do? Switch to android which has even more ads?
    What we need is antitrust enforcement so there are other options and more competition. The free market can't fix anything if the market is just a race to the bottom between two companies
    TheDong · 1790090784 · focus · HN ↗
    > Switch to android which has even more ads?
    Android has more ads if you buy it through a carrier, but you can easily make it have far fewer ads by installing LineageOS, and then installing Firefox with the real uBlock origin (not ublock origin lite).
    iOS does not allow you to install alternative browsers, nor can you customize the OS to the level of lineageOS, so iOS simply cannot match the best that you can do on android.
    Android has more of a free market because on my pixel phone, I can choose either Google's android distribution, or LineageOS, or Graphene, or build my own ROM. I can use F-Droid or the google play store.
    What we need is laws requiring that all iDevices apple makes are open hardware which support installing android, iOS, or a custom OS you build yourself, all hardware-essential drivers are free, and so on. That would let people compete on the software side of thing while Apple's hardware team iterates on that. If iOS really is better on its merits, people would install it even with the option to pick other OSs.
    armadyl · 1790096354 · focus · HN ↗
    > What we need is laws requiring that all iDevices apple makes are open hardware which support installing android, iOS, or a custom OS you build yourself, all hardware-essential drivers are free, and so on.
    I strongly disagree with this sentiment, Apple shouldn’t be forced by the government to allow other OSes on their products. There is a solution to this, it’s simply to stop buying Apple products if that’s a concern.
    II2II · 1790124123 · focus · HN ↗
    I thought about this in a different context many years back. A friend lent me a GP2X, a Linux based handheld game console. I already had a Nintendo DS, with one of those homebrew cartridges (which I used for the officially advertised purposes, rather than the wink-wink-nudge-nudge purposes). That got me to thinking whether locked down platforms were okay, that they may actually provide opportunities for developers of open systems.
    The problem is that history has proven time and time again that it doesn't. While the homebrew scene for the DS was vibrant, even with the barriers, it was lacklustre on the GP2X, even without the barriers. There were likely a lot of reasons for that, but they all pretty much add up to the idea that not buying locked down products will not help.

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