Thread

Apple has added persistent 'ads' to iOS, and it's driving users crazy

822 points · 601 comments · MC995

AnonC · 1790088825 · focus · HN ↗
I doubt John Ternus will change direction anytime soon, since it will look like he’s reversing the plethora of eyesore ads that Tim Cook added over his tenure.
But the Apple with ads is not the Apple that had some taste and discernment in the past. For a long time I’ve visited the App Store’s app update page directly (tap and hold on App Store icon to see the context menu option). Anytime I inadvertently go to the App Store home page or the few times I search, it’s an ad filled disaster!
From this article
> repeatedly attempting to prod customers towards even more of the company’s products might seem cheap, even distasteful.
From a recent post by John Gruber:
> Steve Jobs in 2011: 'We Build Products That We Want for Ourselves, Too, and We Just Don't Want Ads' [1]
Looks like Tim Cook, John Ternus and Eddy Cue really enjoy being swamped with ads in their products. Will there soon be a time when Apple executives start carrying some other brand’s devices with them to avoid having a rotten experience?
[1]: We don’t want ads <a href="https://daringfireball.net/linked/2026/07/28/jobs-we-dont-want-ads" rel="nofollow">https://daringfireball.net/linked/2026/07/28/jobs-we-dont-wa...
1. api · 1790088911 · focus · HN ↗
  Ad revenue is bad revenue if you're going for the high end of the market. If it has ads, it's crap.
  Apple has all but conquered the high end of the market, but that ad revenue... it's so tempting... soooo tempting... just one hit...
  1. malfist · 1790089693 · focus · HN ↗
    What are you going to do? Switch to android which has even more ads?
    What we need is antitrust enforcement so there are other options and more competition. The free market can't fix anything if the market is just a race to the bottom between two companies
    graemep · 1790090287 · focus · HN ↗
    I do not see a lot of ads on Android but i think that might be my particular (light and limited) usage.
    You are right though. A duopoly is rarely a competitive market, especially for complex products (it can be for commodities)
    rootusrootus · 1790091216 · focus · HN ↗
    > that might be my particular (light and limited) usage
    Probably. There aren't many ads on iOS either aside from when you buy another Apple product and add it to your collection. If you just have the phone you won't see most of the ads mentioned in the article.

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