Thread

Apple has added persistent 'ads' to iOS, and it's driving users crazy

822 points · 601 comments · MC995

AnonC · 1790088825 · focus · HN ↗
I doubt John Ternus will change direction anytime soon, since it will look like he’s reversing the plethora of eyesore ads that Tim Cook added over his tenure.
But the Apple with ads is not the Apple that had some taste and discernment in the past. For a long time I’ve visited the App Store’s app update page directly (tap and hold on App Store icon to see the context menu option). Anytime I inadvertently go to the App Store home page or the few times I search, it’s an ad filled disaster!
From this article
> repeatedly attempting to prod customers towards even more of the company’s products might seem cheap, even distasteful.
From a recent post by John Gruber:
> Steve Jobs in 2011: 'We Build Products That We Want for Ourselves, Too, and We Just Don't Want Ads' [1]
Looks like Tim Cook, John Ternus and Eddy Cue really enjoy being swamped with ads in their products. Will there soon be a time when Apple executives start carrying some other brand’s devices with them to avoid having a rotten experience?
[1]: We don’t want ads <a href="https://daringfireball.net/linked/2026/07/28/jobs-we-dont-want-ads" rel="nofollow">https://daringfireball.net/linked/2026/07/28/jobs-we-dont-wa...
1. mentalgear · 1790089882 · focus · HN ↗
  Exactly, the enshitificaton of Apple proves that Greed can never be satisfied: even a trillion dollar company, with a fanatic consumer base (that is ironically paying premium $ for the best USER experience) and THE tightest ecosystem grip that yields huge App-Store tax revenues, even such a company is not 'satisfied' and still can't escape capitalist logic and the stock-market's "perpetual share value growth" force and has to cannibalize user experience until at some point it will either implode or somehow manages to balance the 'just shitty/good enough' tightrope over their walled-garden (hello Microsoft).
  In any case, user experience and the original ethos the company was build around has been lost for a long time, and enshitification by greed seems the ultimate outcome for every company that is traded publicly or equity funded.
  1. vjvjvjvjghv · 1790119362 · focus · HN ↗
    " even a trillion dollar company, "
    Exactly, not "even", these huge companies have to squeeze money out of everything. To keep their growth rates up, they have to make bigger and bigger swings.
  2. inatreecrown2 · 1790120672 · focus · HN ↗
    It really is a shame what's happening to Apple, but I think Apple customers are waking up and are looking increasingly for exits.
    grugagag · 1790136617 · focus · HN ↗
    Exits to where? I personally I dialed down my phone use to a minimum. I still use Iphone just because I see no better alternative for my sporadic use. I use few apps minimally and install almost nothing, i can't remember when I last visited the app store.
    inatreecrown2 · 1790144743 · focus · HN ↗
    Well you took the exit to "using my phone less", which is good for you, bad for Apple (less service revenue, probably less frequent hardware sales from you)

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