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9 Ads per Minute: FIFA Cup 26 – "the price of the beautiful game"

181 points · 217 comments · KellyCriterion

  1. boesboes · · focus · HN ↗
    Marketing, the great value siphon. Marketing adds NOTHING of value of the world.
    1. adrianN · · focus · HN ↗
      Product discoverability has some value, but marketing is largely a zero sum game.
      1. pluc · · focus · HN ↗
        Marketing is the art of fucking with discoverability so that your shit gets discovered instead of what is relevant.
        1. strictnein · · focus · HN ↗
          You are familiar with Nike and Adidas. I want to start a shoe brand that makes shoes that would coincidentally be perfectly suited for your needs (whatever sport, activity, etc you enjoy). How do I get you to notice them?
          1. pluc · · focus · HN ↗
            You make it relevant instead of merely making it present.
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