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9 Ads per Minute: FIFA Cup 26 – "the price of the beautiful game"

181 points · 217 comments · KellyCriterion

  1. wateralien · · focus · HN ↗
    It's not only the World Cup, it's everything, everywhere, all the time. We are drowning in marketing messages. It's gross.
    1. gumby · · focus · HN ↗
      AR glasses with ad blocking would be a must-buy for me…though how would I learn about it?

      Seems like a good feature for AirPods too, though the new CEO Ternus seems committed to the opposite.

      1. dylan604 · · focus · HN ↗
        I have no faith in humanity, especially those involved in tech, to make this. If they did, they'd block real life marketing only so it could be used to replace with ads bought directly with the AR maker.
        1. tavavex · · focus · HN ↗
          If we had good AR hardware, I bet this would eventually get made, just not by big tech. It would be a third-party, probably open source mod that uses the optics of a corporate device to run their own software. It would be unwieldy, expensive and janky, but so worth it. I wonder if the advertising industry would try to get it outlawed if this happens.
        2. readthenotes1 · · focus · HN ↗
          Isn't that the Brave and adblocker model?
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