Thread

1. Muhammad523 · 1790074429 · focus · HN ↗

   I think people simply ignore the banners and logos all around so its not that much of a problem

   1. xnorswap · 1790074456 · focus · HN ↗

      They clearly don't, otherwise it wouldn't generate so much advertising revenue.

      1. onion2k · 1790074844 · focus · HN ↗

         That assumes advertisers are correctly measuring the impact of their ads. They could just be wrong.

         1. xeyownt · 1790075039 · focus · HN ↗

            If you invest millions, you make sure that being wrong is a very tiny probability.

            1. DaiPlusPlus · 1790076056 · focus · HN ↗

               That's the ideal, yes.

               But the problem with marketing and advertising is that it's impossible to know if a campaign will be a hit - a flop - or the butt of jokes from an entire generation (e.g. New Coke, Jaguar 2025; or it may very well just work despite all the industry naysayers like Apple's translucent plastic look from 1998 - I/we felt no-one would ever buy an overpriced and non-expandable PC that looked like a kid's toy, or a loo-seat laptop.

               ...of course, what actually happens is the strongest personalities in the C-suite eschew what their MBA course taught them about trusting the experts below them in the org chart; instead they champion their own personal pet ideas, no matter how much predictable damage they'll do to the company's share-price, because they couldn't possibly be wrong; he is the CTO, after-all; very smart!

               1. someguynamedq · 1790079896 · focus · HN ↗

                  The irony is that these "flops" are still making these brands live rent free in your head.

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