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9 Ads per Minute: FIFA Cup 26 – "the price of the beautiful game"

181 points · 217 comments · KellyCriterion

  1. Muhammad523 · · focus · HN ↗
    I think people simply ignore the banners and logos all around so its not that much of a problem
    1. xnorswap · · focus · HN ↗
      They clearly don't, otherwise it wouldn't generate so much advertising revenue.
      1. mrweasel · · focus · HN ↗
        The problem is that you have no idea if those ads are working, not really.

        Do I go to McDonalds because I saw an ad, or because it 3 minutes away and the kid wants nuggets? Do I shop at my local supermarket because they buy every third ad on YouTube, or because it's the closest? There are a ton of details that influence our daily choices, and I'm not suggesting that ads aren't one of them, but I'm starting to doubt that it's the defining one. When I look at what I buy it's: availability, cost, and specification. There's not a hold lot advertising can do about any of those three.

        If we could truly measure which ads works and which doesn't the entire ad based economy would crash over night.

        1. someguynamedq · · focus · HN ↗
          This is an entire industry. It's profitable. It works. The ad based economy exists because they do truly measure which ads work and know exactly how much money it makes them.
          1. kibwen · · focus · HN ↗
            "They" being the companies that sell advertisements and the marketing departments whose budgets are contingent on the fiction that advertisements create value, yes.
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