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9 Ads per Minute: FIFA Cup 26 – "the price of the beautiful game"

181 points · 217 comments · KellyCriterion

  1. wateralien · · focus · HN ↗
    It's not only the World Cup, it's everything, everywhere, all the time. We are drowning in marketing messages. It's gross.
    1. thinkingtoilet · · focus · HN ↗
      [flagged]
      1. officialchicken · · focus · HN ↗
        And then the US advertisers came up with "hydration breaks".
        1. itopaloglu83 · · focus · HN ↗
          How long do you think it’s going to take until another broadcaster starts adding ads during injury time, or maybe other 3-5 second ads between shots?
          1. dylan604 · · focus · HN ↗
            I'm shocked they don't just scale the picture down to do side by side style commercials at the same time regardless of what was occurring during play. They do this in auto racing events. There's no need to wait for specific times and can keep with their regularly spacing of breaks.
        2. drstewart · · focus · HN ↗

          [dead]

          1. paavope · · focus · HN ↗
            FIFA has little to do with “Swiss” or “European” style capitalism and more to do with Gianni Infantino & friends’ style.
            1. drstewart · · focus · HN ↗
              So what do "US advertisers" have to do with the "US" instead of the CEOs of those companies and their friends?

              Europeans sure don't like to use their own rhetoric against themselves. European-style arguments are sure disingenuous.

        3. skywhopper · · focus · HN ↗
          At least US pro leagues (other than MLS and racing) haven’t yet gone all in on desecrating the team uniform with ads. I can’t bring myself to buy a team jersey that’s 75% an ad for an unrelated corporation that I don’t want to support.
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