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9 Ads per Minute: FIFA Cup 26 – "the price of the beautiful game"

181 points · 217 comments · KellyCriterion

  1. chistev · · focus · HN ↗
    And it seems the "hydration break" has been adopted by La Liga.
    1. bdavbdav · · focus · HN ↗
      Yep. US World Cup ruined it for the rest of us :(
      1. rbarrosoPT · · focus · HN ↗
        Each year, I watch less and less football. In Portugal you have to subscribe 2 or 3 streaming platforms if want to follow the Portuguese League, the Champions League, and eventually other country leagues (like Premier League and La Liga).

        Now, we see huge panels (double the height) for ads in stadiums which become very intrusive when watching on TV (20–30% of the screen ends up being used for ads). Added the hydratation->ADs breaks, and increased World Cup tickets insanely.

        Football used to be for everyone, now they're are killing it for almost everyone.

        1. VulgarExigency · · focus · HN ↗
          My solution for this is to just subscribe to an entirely legitimate IPTV service which costs about as much for a year as one month of Sport TV costs.
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