Thread

1. Muhammad523 · 1790074429 · focus · HN ↗

   I think people simply ignore the banners and logos all around so its not that much of a problem

   1. xnorswap · 1790074456 · focus · HN ↗

      They clearly don't, otherwise it wouldn't generate so much advertising revenue.

      1. onion2k · 1790074844 · focus · HN ↗

         That assumes advertisers are correctly measuring the impact of their ads. They could just be wrong.

         1. xnorswap · 1790075345 · focus · HN ↗

            Yes, it could be a mass-delusion drive ad-spend, but I think you're vastly underestimating how much these logos actually go in to "brand recognition".

            Next time you walk into your local electronics retailer and look at TVs, you might see a Samsung, LG, HiSense.

            Chances are, if not for massive amounts spent on advertising sports, you'd overlook some of these brands in favour of the ones you recognise.

            It won't be a conscious, "I saw this during the north London derby so I'll buy it", but subconscious name recognition will have a huge impact on willingness to buy.

            1. mitxela · 1790076361 · focus · HN ↗

               Right, you won't buy a GHTESKJVFII even if it happens to be the best product

               1. amanaplanacanal · 1790077309 · focus · HN ↗

                  Half the products on Amazon have names like that.

                  1. iamacyborg · 1790079395 · focus · HN ↗

                     And you’re mostly only seeing them because they’re paying Amazon to be promoted in listings.

                     1. [deleted] · 1790080912 · focus · HN ↗

                        [deleted]

                  2. mitxela · 1790083445 · focus · HN ↗

                     One of them could actually be the best product, and you wouldn't even know.

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