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9 Ads per Minute: FIFA Cup 26 – "the price of the beautiful game"

181 points · 217 comments · KellyCriterion

  1. serial_dev · · focus · HN ↗
    I'm actually surprised it's only that many ads? How can people even take a screenshot of the screen without a bunch of ads on it? You can't even take a look at a player, their jersey has basically ads on it, the ball, the shoes, the names of stadiums... Or do they not count the adidas/nike/reebok logos?
    1. tremon · · focus · HN ↗
      > The analysis counted advertising built into the match footage (e.g. on the hoardings [sic?]), rather than commercials shown during advertising breaks.
      1. invalidusernam3 · · focus · HN ↗
        Hoardings is UK English (so... English) for the advertising boards around a football pitch
        1. tremon · · focus · HN ↗
          thank you
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