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9 Ads per Minute: FIFA Cup 26 – "the price of the beautiful game"

181 points · 217 comments · KellyCriterion

  1. Muhammad523 · · focus · HN ↗
    I think people simply ignore the banners and logos all around so its not that much of a problem
    1. bdavbdav · · focus · HN ↗
      Not at all true. There’s a whole industry around measuring this (e.g. <a href="https:&#x2F;&#x2F;www.edo.com" rel="nofollow">https:&#x2F;&#x2F;www.edo.com). A massive amount of money is spent on advertising for large companies. McD spend ballpark $3bn across the parent and franchisees, they want to make sure they get value.
      1. totetsu · · focus · HN ↗
        You can ignore something actively but you are a still picking up on the message of it’s ubiquitousness. I think we have all had the experience of considering buying a {redacted} or something sometime after seeing and ignoring an add for one.
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