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9 Ads per Minute: FIFA Cup 26 – "the price of the beautiful game"

181 points · 217 comments · KellyCriterion

  1. Muhammad523 · · focus · HN ↗
    I think people simply ignore the banners and logos all around so its not that much of a problem
    1. xnorswap · · focus · HN ↗
      They clearly don't, otherwise it wouldn't generate so much advertising revenue.
      1. onion2k · · focus · HN ↗
        That assumes advertisers are correctly measuring the impact of their ads. They could just be wrong.
        1. xeyownt · · focus · HN ↗
          If you invest millions, you make sure that being wrong is a very tiny probability.
          1. rf15 · · focus · HN ↗
            And as a provider of advertisement surfaces you have every incentive to oversell the reach of your surfaces.
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