These are going to be very popular for intercepting images on their way to a display. Think of the advertising possibilities. Ad attribution can be 'vastly improved' when both the ad and every step in the funnel are all spymarked and all of them are reliably reported on by virtue of their pixels hitting your screen.
First the low-end laptops and phones (and probably later, most of them) will incorporate some low-level driver that is constantly scanning for these and passing them to a helper app to phone home. I assume this is something Apple will, to their credit, refuse to do[1] but I don't think other OEMs will have any qualms based on what they already do with their TVs.
[1] (though they don't do this kind of thing out of altruism, but because their cash cow is app store rents and fat hardware margins, not third-party advertising.)
Apple is just Stockholm Syndrome at scale. I wouldn't trust anything they say about privacy, especially given how closed their ecosystem and hardware is.
TBH, Nvidia kinda deserves this. Between the incredibly buggy forcedeth ethernet chipset, the 2010 era laptop GPUs with insane failure rates that caused a recall across the entire industry, and various other issues, Apple (and others) have legitimate reasons to avoid working with them.
Literally nothing that happened 15 years ago could possibly be cited as a good reason for a business to make a decision today.
Like, a significant portion of the people who were involved in any screwups made in the 2000s -- especially the more senior people who should get most of the blame -- are now retired.
Make decisions based on today and on reality. Apple holding a grudge against Nvidia today, if true (as we have no proof that it factors in, of course), is downright childish.
xp84 · · focus · HN ↗
First the low-end laptops and phones (and probably later, most of them) will incorporate some low-level driver that is constantly scanning for these and passing them to a helper app to phone home. I assume this is something Apple will, to their credit, refuse to do[1] but I don't think other OEMs will have any qualms based on what they already do with their TVs.
[1] (though they don't do this kind of thing out of altruism, but because their cash cow is app store rents and fat hardware margins, not third-party advertising.)
qurren · · focus · HN ↗
BlaDeKke · · focus · HN ↗
bigyabai · · focus · HN ↗
zdw · · focus · HN ↗
xp84 · · focus · HN ↗
Like, a significant portion of the people who were involved in any screwups made in the 2000s -- especially the more senior people who should get most of the blame -- are now retired.
Make decisions based on today and on reality. Apple holding a grudge against Nvidia today, if true (as we have no proof that it factors in, of course), is downright childish.