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Spymarks, not Watermarks

698 points · 171 comments · possibilistic

  1. xp84 · · focus · HN ↗
    These are going to be very popular for intercepting images on their way to a display. Think of the advertising possibilities. Ad attribution can be 'vastly improved' when both the ad and every step in the funnel are all spymarked and all of them are reliably reported on by virtue of their pixels hitting your screen.

    First the low-end laptops and phones (and probably later, most of them) will incorporate some low-level driver that is constantly scanning for these and passing them to a helper app to phone home. I assume this is something Apple will, to their credit, refuse to do[1] but I don't think other OEMs will have any qualms based on what they already do with their TVs.

    [1] (though they don't do this kind of thing out of altruism, but because their cash cow is app store rents and fat hardware margins, not third-party advertising.)

    1. qurren · · focus · HN ↗
      Apple is just Stockholm Syndrome at scale. I wouldn't trust anything they say about privacy, especially given how closed their ecosystem and hardware is.
      1. BlaDeKke · · focus · HN ↗
        They lacking in the AI race is an indicator that they value privacy more then competitors.
        1. bigyabai · · focus · HN ↗
          No, it's just a sign of Apple holding a decades-long grudge against Nvidia to their own detriment.
          1. BlaDeKke · · focus · HN ↗
            And there are no alternatives to Nvidia?
            1. stymaar · · focus · HN ↗
              Why do you think NVDA is the most valuable company on planet Earth?
              1. bigbuppo · · focus · HN ↗
                Because they're engaging in Enron-esque accounting tricks but because they admit what they're doing it's not illegal?
                1. bigyabai · · focus · HN ↗
                  Nvidia's a monopoly. It's not inherently illegal to be one, but they're going to control the market until someone comes along to compete.
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