These are going to be very popular for intercepting images on their way to a display. Think of the advertising possibilities. Ad attribution can be 'vastly improved' when both the ad and every step in the funnel are all spymarked and all of them are reliably reported on by virtue of their pixels hitting your screen.
First the low-end laptops and phones (and probably later, most of them) will incorporate some low-level driver that is constantly scanning for these and passing them to a helper app to phone home. I assume this is something Apple will, to their credit, refuse to do[1] but I don't think other OEMs will have any qualms based on what they already do with their TVs.
[1] (though they don't do this kind of thing out of altruism, but because their cash cow is app store rents and fat hardware margins, not third-party advertising.)
I don't think you can count apple out like that. They will likely implement it themselves though. This would be in addition to their always listening AI watch and intelligence features.
Apple’s always on watch has a declared 15 second buffer for live audio, and a worse scenario of summarizing your conversations for later but.. they tell you about it proudly. They also tell you how they’ve managed to do it while keeping privacy focused.
It’s your choice if you believe them or not, I like Apple and I wouldn’t use that feature.
The pretending that this is the same thing, that Apple is sneaking something past you when they’re showing you that they’re trying to do it right is a bad faith argument.
Will they surrender logs for a legal discovery request?
e.g. Johnny's accused of something white collar, did he ever make any prompts that suggest how early on he was aware of {X} and further indicate how he moved to frame it?
They’re asserting that all the audio is done on device, and the results of encrypted so they can’t access them even from the backups.
Unlike… EVERY… other tech company, it is in Apple’s interest to be privacy-focused.
Even if you just have to believe them, which you do pretty much, they’re the biggest name pushing for privacy in the world right now. They make more on selling devices than they make on ads and behaviors. It’s in their interest to not lie.
Read the actual privacy brief. Even though the audio transcription is done on device. For Siri recap, a condensed transcription (which mostly removes superfluous words, etc.) goes to their PCC servers. So even though their servers do not get raw audio, their servers do get transcriptions, which is nearly the same privacy-wise.
Of course, at that point it depends on how much you trust their PCC.
xp84 · · focus · HN ↗
First the low-end laptops and phones (and probably later, most of them) will incorporate some low-level driver that is constantly scanning for these and passing them to a helper app to phone home. I assume this is something Apple will, to their credit, refuse to do[1] but I don't think other OEMs will have any qualms based on what they already do with their TVs.
[1] (though they don't do this kind of thing out of altruism, but because their cash cow is app store rents and fat hardware margins, not third-party advertising.)
ifh-hn · · focus · HN ↗
SV_BubbleTime · · focus · HN ↗
It’s your choice if you believe them or not, I like Apple and I wouldn’t use that feature.
The pretending that this is the same thing, that Apple is sneaking something past you when they’re showing you that they’re trying to do it right is a bad faith argument.
defrost · · focus · HN ↗
e.g. Johnny's accused of something white collar, did he ever make any prompts that suggest how early on he was aware of {X} and further indicate how he moved to frame it?
That's a requirement that varies by country.
SV_BubbleTime · · focus · HN ↗
They’re asserting that all the audio is done on device, and the results of encrypted so they can’t access them even from the backups.
Unlike… EVERY… other tech company, it is in Apple’s interest to be privacy-focused.
Even if you just have to believe them, which you do pretty much, they’re the biggest name pushing for privacy in the world right now. They make more on selling devices than they make on ads and behaviors. It’s in their interest to not lie.
ierukah · · focus · HN ↗
Oh, really?
microtonal · · focus · HN ↗
Of course, at that point it depends on how much you trust their PCC.
account42 · · focus · HN ↗
But make no mistake, Apple itself is an ad company and that sets all the incentives that matter.