The article doesn't mention this, of course, but Meta prohibits "socially sensitive" advertising due to the EU's TTPA law, or "Transparency and Targeting of Political Advertising."
It imposes substantial bureaucratic compliance burden on advertising platforms to accept ads that deal with political issues.
Meta decided that the revenue wasn't worth the compliance burden, so they do not accept any political advertising at all. They filter anything that smells like political or social issues, whether it be a campaign about anti-immigration or a play about feminism, because if they accept it they will get heavily fined by the EU.
This is why Meta does not ban this advertising outside of the EU. It's a EU regulatory problem. The Register does not mention this anywhere in the article.
That’s not true, you’re repeating the exact same wrong statement that has been said multiple times in the comments. The EU requires political ads to be labeled and restricts how targeted they can be. There is no EU regulation forcing Meta to ban anything. It’s very clearly a Meta problem, they are the ones deciding to make a blanket ban on ads for social issues (or at least say they are doing it, in practice that doesn’t seem to be the case, we don’t have a lack of such advertising in the EU)
They didn’t claim the EU regulations forced Meta to ban anything. They claimed Meta decided “the juice is not worth the squeeze” when it comes to compliance. I don’t know who’s right to be fair, but I haven’t heard about any other instances of this with Meta, have you? What is it about this particular case? Never heard of this happening in the US. Possibly just an isolated incident blown out of proportion?
mediaman · · focus · HN ↗
It imposes substantial bureaucratic compliance burden on advertising platforms to accept ads that deal with political issues.
Meta decided that the revenue wasn't worth the compliance burden, so they do not accept any political advertising at all. They filter anything that smells like political or social issues, whether it be a campaign about anti-immigration or a play about feminism, because if they accept it they will get heavily fined by the EU.
This is why Meta does not ban this advertising outside of the EU. It's a EU regulatory problem. The Register does not mention this anywhere in the article.
dgellow · · focus · HN ↗
40four · · focus · HN ↗