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Disney+: New user agreement allows ads before movies in all subscriptions

509 points · 372 comments · DeepLogin

  1. semiquaver · · focus · HN ↗
    Did anyone actually read the linked wiki in full? It’s basically saying “if there are embedded ads in certain live (likely sports) content we carry you may see them even on an ad-free plan because we don’t have an alternative. Also we might try to promote different tiers of Disney+ itself within the app so to the extent you see that as an ad, that’s an exception to ‘ad-free’”

    I’m all for consumer awareness but I’m begging everyone to stop freaking out over prosaic non-issues like this.

    1. josefresco · · focus · HN ↗
      "because we don’t have an alternative"

      Ads embedded on the playing field? Sure. Billboards visible or sponsor logos on uniforms? I get it. Actual commercials? This is a solved issue for decades, there are "alternatives" as others have pointed out. This is a "Boiling frog" situation.

      1. scotty79 · · focus · HN ↗
        > Ads embedded on the playing field? Sure. Billboards visible or sponsor logos on uniforms?

        To be honest if I'm paying for no ads I'd be expect to have an option to blur that crap on inpaint it with AI.

        Monitors and TVs should have this option.

        1. chrismorgan · · focus · HN ↗
          A lot of the ads on the field and perimeter are themselves inpainted. And becoming more and more offensive over time, with animation and flashing and such as technical capabilities improve and viewers become accustomed and don’t revolt.
          1. gosub100 · · focus · HN ↗
            I'm sure somewhere there's an ad exec ready to rollout personalized in-game ads that say "hey Chris Morgan, try Henson's ball wash!" From data provided by your smart TV and your secret profile from data brokers.
      2. ChrisRR · · focus · HN ↗
        I read it more as a contract issue rather than a technical issue
      3. bena · · focus · HN ↗
        No, there's nothing really to do. They aren't producing the feed, they're essentially hosting a stream from another broadcaster.

        For instance, if you have Paramount+, you can watch sports broadcast by your local CBS station through it. That station is going to be running commercials, Paramount+ has no input on it. The most they can do is run ads over their ads.

        I'm assuming there's something similar with Disney+. You can watch your local ABC broadcast or ESPN broadcast of a game, but you're just getting that broadcast as being currently aired.

        But even for broadcasts wholly owned and controlled by a streaming platform, like Thursday Night Football on Prime, there are just times when it would be dead air. I don't entirely mind commercials in that instance. Nothing else is going on.

        1. itopaloglu83 · · focus · HN ↗
          Let’s reverse the situation, they were able to add ads to sport events, so they can definitely remove ads and show the main event cameras if they wanted to. But they’re picking up showing ads indirectly through some other service.
          1. bena · · focus · HN ↗
            Who is "they" in this situation?

            I noted that the streaming service, like Paramount+, would be able to overlay their own ads over the broadcasted commercials, but they won't have control over the cameras. That's on the broadcast station, they're the ones controlling the remote production.

            Paramount+ can only rebroadcast what my local CBS affiliate is broadcasting.

            I think only Netflix and Prime have deals to actually produce sports broadcasts.

            1. notpushkin · · focus · HN ↗
              I suppose it’s a response to this part:

              > But even for broadcasts wholly owned and controlled by a streaming platform, like Thursday Night Football on Prime, there are just times when it would be dead air. I don't entirely mind commercials in that instance. Nothing else is going on.

              I.e. instead of dead air, they could show some live feed in the spot that other broadcasters use for commercials.

              1. bena · · focus · HN ↗
                Have you been to a live sports event?

                What's happening in that time is just random bullshit. They'll run bits on the jumbotron, hold raffles, go play games with people in the stands, etc. All sponsored by "<SO AND SO>, the official <THING> of your <LOCAL SPORTS TEAM>". Or, in other words, ads.

                You could show the players and coaches on the sidelines, but that's also rather boring. It'll be a couple of guys shooting the shit on a bench, or a couple of guys hunched over a table, or some guys warming up.

                The best thing they can do is like information from other games maybe.

                1. notpushkin · · focus · HN ↗
                  Honestly, I was going by my most recent experience, which was F1 in Singapore last year. (I’ve been in Singapore at the time, but haven’t managed to get to a good spot, so I was watching it online a couple blocks away.) That thing had ads every minute, but the race obviously doesn’t stop during the breaks.

                  > What's happening in that time is just random bullshit.

                  Are most sports events like this? It sucks then, but the playing games with people in the stands thing sounds better than just plain ads. Mix that with sidelines shots, some alternative commentary maybe (with some instant replays?), and sure, information from other games, and you get a nice, coherent broadcast with some ads from the stadium but none that are as out of place as the usual commercial breaks.

        2. Kinrany · · focus · HN ↗
          Ads consume attention, so I do prefer static. Then again, I don't know why people watch TV (at all) or browse without uBlock.
          1. bena · · focus · HN ↗
            Does uBlock work on commercials aired as part of a stream/broadcast? I don't mean where they interrupt the stream and insert an ad, I mean that it's part of the video produced.

            I genuinely don't know and am asking out of curiosity.

            1. eek2121 · · focus · HN ↗
              Depends on the service.
            2. Kinrany · · focus · HN ↗
              I wouldn't know, for the same reason: I don't see the point in watching a stream rather than something one specifically wants to watch.
        3. 1317 · · focus · HN ↗
          Do like international broadcasters do for these things and opt out to your own presenters with analysis etc
          1. bena · · focus · HN ↗
            I'm unsure. I believe I've seen Telemundo at certain events, but they could have deals to rebroadcast and they'd have the same options as Paramount+. They can run ads over the broadcast ads and swap the audio feed with their own. The broadcast feed should have at the very least; a video feed, a crowd/stadium audio feed, and the commentary audio feed. So they could just not rebroadcast the commentary audio and replace it with their own.
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