My prediction: they are going to change their name and move a lot of their business to multiple subsidiary with different names. Until nobody notices anymore it's all one company formerly known as Flock.
Axon, formerly known as TASER did a reputational name change. Worth mentioning that they are also a flock competitor, but they are not in the headlines anymore.
I think that's why they are going to create many subsidiaries with a lot of different brand names. Until those names can't "spread" anymore, because it's too many different names and they often change.
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