A lot of people in the comments say that the supposedly better examples in the article are still “horrible” because they can tell they’re AI and point to things that the AI did “wrong” and a human artist would do better.
That may be true if you’re working with a top of the line artist, but in my experience the average freelance designer online is significantly worse than AI. I’ve worked with dozens of budget friendly designers on Fiverr and consistently get way worse results than I’ve gotten from AI models. Will a great human designer produce better output than an AI? Maybe, but a small local event or business probably won’t have the budget to hire them or know where to find them. It’s cheaper, faster and easier to use AI to generate something that’s good enough for their purposes.
People also point out all the little flaws in the “good” examples and cite them as obvious tells that they were AI generated. I think it would be interesting to see if people could reliably distinguish between AI generated flyers and human made flyers. Sure, sometimes it’s obvious like when the AI adds those weird, cartoony people. But if the model is told not to create designs like that and stick to the styles used in the second half of the article, I expect people would have a much harder time distinguishing the human designs from the AI designs.
AI thumbnails outperform human thumbnails on YouTube by a lot, I've seen click-through rate spreads of 4%+ (~5% -> ~9% in AB tests). Yet people will do drive by comments trying to excoriate creators for using AI thumbnails. It's really quite ridiculous.
There are channels I watch regularly because they cover topics I want to see covered and I've seen their previous videos and they met my expectations. Then they'll use AI thumbnails while focused on finding the right topics and thinking about how to present them. Some of them are clearly letting an AI write the main part of a script and reading it off (while still being clearly a human doing this and not some weird TTS monstrosity). It annoys me to think that I'm incentivizing people to do this, or letting The Algorithm get the wrong idea about the quality of these shitty thumbnails that don't matter now that the creator is in my feed and I can read the video titles.
(I also end up watching a fair bit of stuff where the thumbnail is literally just a random frame from the video, which lets me know the subject, and the title is some clickbait nonsense that I don't care about. There are a lot of ways for this stuff to work.)
ajjenkins · · focus · HN ↗
That may be true if you’re working with a top of the line artist, but in my experience the average freelance designer online is significantly worse than AI. I’ve worked with dozens of budget friendly designers on Fiverr and consistently get way worse results than I’ve gotten from AI models. Will a great human designer produce better output than an AI? Maybe, but a small local event or business probably won’t have the budget to hire them or know where to find them. It’s cheaper, faster and easier to use AI to generate something that’s good enough for their purposes.
People also point out all the little flaws in the “good” examples and cite them as obvious tells that they were AI generated. I think it would be interesting to see if people could reliably distinguish between AI generated flyers and human made flyers. Sure, sometimes it’s obvious like when the AI adds those weird, cartoony people. But if the model is told not to create designs like that and stick to the styles used in the second half of the article, I expect people would have a much harder time distinguishing the human designs from the AI designs.
CuriouslyC · · focus · HN ↗
zahlman · · focus · HN ↗
(I also end up watching a fair bit of stuff where the thumbnail is literally just a random frame from the video, which lets me know the subject, and the title is some clickbait nonsense that I don't care about. There are a lot of ways for this stuff to work.)