A lot of people in the comments say that the supposedly better examples in the article are still “horrible” because they can tell they’re AI and point to things that the AI did “wrong” and a human artist would do better.
That may be true if you’re working with a top of the line artist, but in my experience the average freelance designer online is significantly worse than AI. I’ve worked with dozens of budget friendly designers on Fiverr and consistently get way worse results than I’ve gotten from AI models. Will a great human designer produce better output than an AI? Maybe, but a small local event or business probably won’t have the budget to hire them or know where to find them. It’s cheaper, faster and easier to use AI to generate something that’s good enough for their purposes.
People also point out all the little flaws in the “good” examples and cite them as obvious tells that they were AI generated. I think it would be interesting to see if people could reliably distinguish between AI generated flyers and human made flyers. Sure, sometimes it’s obvious like when the AI adds those weird, cartoony people. But if the model is told not to create designs like that and stick to the styles used in the second half of the article, I expect people would have a much harder time distinguishing the human designs from the AI designs.
The blog also mentions, several times, that it wasn't the goal to be indistinguishable.
I think it's actually a feature when people can recognize it as AI.
Why would someone want it to be unrecognizable as AI? What is the reason people want to hide AI usage ? (other than when "cheating" in studies or examns or such, obv)
AI generated visuals are becoming a signal of A) low-effort, B) and/or unwillingness or inability to spend resources to genuinely present your product or brand.
Both of these communicate that I will probably not get a good value for my money when buying your product or service.
"AI = low effort" is becoming a heuristic regardless of the assertion's absolute accuracy. It's probably not going to die soon as long as it keeps appearing in scammy or low-margin business places.
AI-generated visuals aren't the first to go through this. I'd say the early-to-mid 90's "desktop publishing" went through this too - as soon as everyone could make ads and flyers cheaply with Word, everyone did.
> "AI = low effort" is becoming a heuristic regardless of the assertion's absolute accuracy.
If you can tell that it's AI, that's probably because it is low effort. Higher-effort attempts pass more easily.
(Of course, that also requires an understanding that there are ways to apply effort to making a short request; and believing that it would make a difference; and noticing for yourself that the first output is bad; and trying. Quite a lot of people seem to lack at least one of these.)
ajjenkins · · focus · HN ↗
That may be true if you’re working with a top of the line artist, but in my experience the average freelance designer online is significantly worse than AI. I’ve worked with dozens of budget friendly designers on Fiverr and consistently get way worse results than I’ve gotten from AI models. Will a great human designer produce better output than an AI? Maybe, but a small local event or business probably won’t have the budget to hire them or know where to find them. It’s cheaper, faster and easier to use AI to generate something that’s good enough for their purposes.
People also point out all the little flaws in the “good” examples and cite them as obvious tells that they were AI generated. I think it would be interesting to see if people could reliably distinguish between AI generated flyers and human made flyers. Sure, sometimes it’s obvious like when the AI adds those weird, cartoony people. But if the model is told not to create designs like that and stick to the styles used in the second half of the article, I expect people would have a much harder time distinguishing the human designs from the AI designs.
berkes · · focus · HN ↗
I think it's actually a feature when people can recognize it as AI.
Why would someone want it to be unrecognizable as AI? What is the reason people want to hide AI usage ? (other than when "cheating" in studies or examns or such, obv)
RiverCrochet · · focus · HN ↗
Both of these communicate that I will probably not get a good value for my money when buying your product or service.
doug_durham · · focus · HN ↗
RiverCrochet · · focus · HN ↗
AI-generated visuals aren't the first to go through this. I'd say the early-to-mid 90's "desktop publishing" went through this too - as soon as everyone could make ads and flyers cheaply with Word, everyone did.
zahlman · · focus · HN ↗
If you can tell that it's AI, that's probably because it is low effort. Higher-effort attempts pass more easily.
(Of course, that also requires an understanding that there are ways to apply effort to making a short request; and believing that it would make a difference; and noticing for yourself that the first output is bad; and trying. Quite a lot of people seem to lack at least one of these.)
johnnyanmac · · focus · HN ↗
It won't die off until AI stops being used with low effort. Which it is the majority the time used for.
poulpy123 · · focus · HN ↗