A lot of people in the comments say that the supposedly better examples in the article are still “horrible” because they can tell they’re AI and point to things that the AI did “wrong” and a human artist would do better.
That may be true if you’re working with a top of the line artist, but in my experience the average freelance designer online is significantly worse than AI. I’ve worked with dozens of budget friendly designers on Fiverr and consistently get way worse results than I’ve gotten from AI models. Will a great human designer produce better output than an AI? Maybe, but a small local event or business probably won’t have the budget to hire them or know where to find them. It’s cheaper, faster and easier to use AI to generate something that’s good enough for their purposes.
People also point out all the little flaws in the “good” examples and cite them as obvious tells that they were AI generated. I think it would be interesting to see if people could reliably distinguish between AI generated flyers and human made flyers. Sure, sometimes it’s obvious like when the AI adds those weird, cartoony people. But if the model is told not to create designs like that and stick to the styles used in the second half of the article, I expect people would have a much harder time distinguishing the human designs from the AI designs.
The biggest problem that I have with most AI posters is that they are too busy, you have to look for information instead of seeing it popping right away.
Amateurs posters of before AI didn't have this problem. White background, the important info in big letters, maybe one clipart or to. So I'm not talking about how pro artists could make a better job, but even the small local non-profit used to produce better posters. Not in the sense of "better looking", but in the sense that they were more readable.
At least the examples of this blog are more readable than what we usually see.
Well what's better ? I have so many pictures of posters of old events or storefronts saved on my phone because they were so astronomically bad it'd have been better to not have any poster at all. Today's AI makes it look even worse but I'm hopeful that in five years we'll all live in a world generally more agreeable to look at and not "concrete with pink and yellow fluo paper smashed on top of it" like <a href="https://www.alamy.com/stock-photo/music-poster-wall.html" rel="nofollow">https://www.alamy.com/stock-photo/music-poster-wall.html
or
<a href="https://www.alamy.com/stock-photo/france-poster-wall.html?pseudoid=943AE081-1E9F-4158-A6AF-5FAE6EEE58B9&sortBy=relevant" rel="nofollow">https://www.alamy.com/stock-photo/france-poster-wall.html?ps...
because the cost of making things enjoyable with more colour and detail will have come down. Maybe we can finally go back to Art Nouveau if the cost of making it comes down!
> we'll all live in a world generally more agreeable to look at and not "concrete with pink and yellow fluo paper smashed on top of it" like <a href="https://www.alamy.com/stock-photo/music-poster-wall.html" rel="nofollow">https://www.alamy.com/stock-photo/music-poster-wall.html or <a href="https://www.alamy.com/stock-photo/france-poster-wall.html?ps" rel="nofollow">https://www.alamy.com/stock-photo/france-poster-wall.html?ps...
Sorry buf I'd take these posters over your “generally more agreeable ” homogeneous slop literally any day.
As I said, "Today's AI makes it look even worse". But the post makes me hopeful than in a couple years, actually good graphic design can come out from AI. It still looks terrible and AI even for the best posters it highlights, but noticeably less than the random ice cream or coffee shop where I live with fully ai-generated interior design, memorabilia and menus.
All of these look perfectly acceptable and even good. Balanced and legible but visually distinctive. To be honest I wouldn't trust most people on this site to know what they want in terms of design any more than they'd trust a designer to do SWE. Gatekeepers often exist for a reason and you may not realize what it is until you get rid of them.
ajjenkins · · focus · HN ↗
That may be true if you’re working with a top of the line artist, but in my experience the average freelance designer online is significantly worse than AI. I’ve worked with dozens of budget friendly designers on Fiverr and consistently get way worse results than I’ve gotten from AI models. Will a great human designer produce better output than an AI? Maybe, but a small local event or business probably won’t have the budget to hire them or know where to find them. It’s cheaper, faster and easier to use AI to generate something that’s good enough for their purposes.
People also point out all the little flaws in the “good” examples and cite them as obvious tells that they were AI generated. I think it would be interesting to see if people could reliably distinguish between AI generated flyers and human made flyers. Sure, sometimes it’s obvious like when the AI adds those weird, cartoony people. But if the model is told not to create designs like that and stick to the styles used in the second half of the article, I expect people would have a much harder time distinguishing the human designs from the AI designs.
eloisant · · focus · HN ↗
Amateurs posters of before AI didn't have this problem. White background, the important info in big letters, maybe one clipart or to. So I'm not talking about how pro artists could make a better job, but even the small local non-profit used to produce better posters. Not in the sense of "better looking", but in the sense that they were more readable.
At least the examples of this blog are more readable than what we usually see.
jcelerier · · focus · HN ↗
icantevenhold · · focus · HN ↗
Poster design like any visual or artistic field will always cater to conflicting individual tastes - for some it looks great, others hate it.
I like Art Nouveau but a lot of stuff in that style looks kitschy to me.
stymaar · · focus · HN ↗
Sorry buf I'd take these posters over your “generally more agreeable ” homogeneous slop literally any day.
jcelerier · · focus · HN ↗
totallymike · · focus · HN ↗
wat10000 · · focus · HN ↗
decidu0us9034 · · focus · HN ↗