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The American Religion of Self-Storage Facilities

282 points · 456 comments · pseudolus

  1. epochbtc · · focus · HN ↗
    This article takes the view of the consumer, "Why do so many people pay to store items they almost never use?". But in actuality, the interesting part of this is why is there so much supply of self-storage businesses?

    The answer is: cash flow. Self-storage businesses are the almost perfect solution for someone with a good size (but not enormous) bucket of money that they want to put to work generating cashflow:

    1. Cheap build out (cheap land, cheap facilities) 2. Almost entirely hands-off (no employees, automated entry) 3. Low liability (low risk of customers suing you) 4. Low overhead (just pay for taxes, electricity, minimal maintenance) 5. Reliable monthly cash flow

    The abundant supply of these businesses, I suspect, tends to generate demand: it's easier to pay $80/month to store your junk than spend the time and emotional labor of picking through what you want to keep and what you want to get rid of. That ends up being captive long-term revenue.

    1. jboggan · · focus · HN ↗
      You are missing the biggest benefit of a self storage business - the appreciation of the underlying real estate. When you dig into the financials of the major self storage businesses you'll see they are essentially REITs that have better cashflow. They can pick an up-and-coming area, do a minimal build-out with low annual overhead, and then down the road when the facility would be needing overhauls and maintenance the underlying property has typically appreciated so much that it dwarfs all other associated revenue streams and makes sense to sell and raze the existing structure. Great business model if you have a long enough timeline.

      This is also why some startups trying to revolutionize the self storage model had extreme headwinds - if you are renting the underlying properties and trying to make the storage business profitable you are at an extreme disadvantage to the larger players who can subsidize operating costs with portfolio appreciation.

      1. BeetleB · · focus · HN ↗
        Yeah, came here to post something similar. I used to hang around in real estate circles, and two businesses come up often: Self storage and car wash. These are two things people just can't get enough of.

        (Car wash usage doesn't go down even during a recession, apparently).

        1. encrypted_bird · · focus · HN ↗
          I personally don't get car washes. I just wait for it to rain. Then free car wash...
          1. SoftTalker · · focus · HN ↗
            Or a garden hose, bucket of soapy water, and a sponge. At least if you have a house with a garden hose. Many apartment complexes offer the amenity of an area for washing cars though.
            1. somerandomqaguy · · focus · HN ↗
              Most Canadian cities prohibit washing anything (car, bike, etc) outside with soap unless you're capturing the runoff. Even biodegradable soaps.

              Car wash is the only legal way to use soap, for better or worse.

              1. SoftTalker · · focus · HN ↗
                > unless you're capturing the runoff

                And doing what with it, exactly?

                1. somerandomqaguy · · focus · HN ↗
                  Hell if I know.

                  AFAIK the regulations were put into place to prevent untreated water from going into storm drains and into the water system, so presumably the cities are fine if you pour it down into the bathtub drain and let it go to the waste water treatment plants.

                  1. hgomersall · · focus · HN ↗
                    I appreciate the sentiment, but is the gunk on the car not the gunk that would have washed down the drains in the first place? Clearly there are plenty of nasty cleaning agents, but one supposes that safe ones might be used (I actually spent a while considering exactly this, and it's possible but not super easy getting an environmentally friendly car cleaner). I guess the issue is it's hard to tell from mere drive-by observation what cleaner is being used.
                    1. SoftTalker · · focus · HN ↗
                      I use Dawn dish soap in hot water. No need for harsh or expensive car wash detergents.
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