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The American Religion of Self-Storage Facilities

282 points · 456 comments · pseudolus

  1. epochbtc · · focus · HN ↗
    This article takes the view of the consumer, "Why do so many people pay to store items they almost never use?". But in actuality, the interesting part of this is why is there so much supply of self-storage businesses?

    The answer is: cash flow. Self-storage businesses are the almost perfect solution for someone with a good size (but not enormous) bucket of money that they want to put to work generating cashflow:

    1. Cheap build out (cheap land, cheap facilities) 2. Almost entirely hands-off (no employees, automated entry) 3. Low liability (low risk of customers suing you) 4. Low overhead (just pay for taxes, electricity, minimal maintenance) 5. Reliable monthly cash flow

    The abundant supply of these businesses, I suspect, tends to generate demand: it's easier to pay $80/month to store your junk than spend the time and emotional labor of picking through what you want to keep and what you want to get rid of. That ends up being captive long-term revenue.

    1. jboggan · · focus · HN ↗
      You are missing the biggest benefit of a self storage business - the appreciation of the underlying real estate. When you dig into the financials of the major self storage businesses you'll see they are essentially REITs that have better cashflow. They can pick an up-and-coming area, do a minimal build-out with low annual overhead, and then down the road when the facility would be needing overhauls and maintenance the underlying property has typically appreciated so much that it dwarfs all other associated revenue streams and makes sense to sell and raze the existing structure. Great business model if you have a long enough timeline.

      This is also why some startups trying to revolutionize the self storage model had extreme headwinds - if you are renting the underlying properties and trying to make the storage business profitable you are at an extreme disadvantage to the larger players who can subsidize operating costs with portfolio appreciation.

      1. BeetleB · · focus · HN ↗
        Yeah, came here to post something similar. I used to hang around in real estate circles, and two businesses come up often: Self storage and car wash. These are two things people just can't get enough of.

        (Car wash usage doesn't go down even during a recession, apparently).

        1. encrypted_bird · · focus · HN ↗
          I personally don't get car washes. I just wait for it to rain. Then free car wash...
          1. SoftTalker · · focus · HN ↗
            Or a garden hose, bucket of soapy water, and a sponge. At least if you have a house with a garden hose. Many apartment complexes offer the amenity of an area for washing cars though.
            1. linkregister · · focus · HN ↗
              Car washes are an order of magnitude more water efficient (enforced by state agencies) than individual home car washing.
              1. bityard · · focus · HN ↗
                Yes. In the same way that dishwashers are an order of magnitude more water-efficient than washing by hand. (But consume a kilowatt of electricity heating the water and running the pump, which is the part that everyone always leaves out.)
                1. BeetleB · · focus · HN ↗
                  When my water heating was electric, switching to a dishwasher consistently led to lower electric bills compared to a year prior (confirmed for 12 whole months).

                  You save water and electricity.

                  1. BobbyTables2 · · focus · HN ↗
                    But can you put dishes with food on them in the dish washer?
                    1. jorams · · focus · HN ↗
                      Yes.
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