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The American Religion of Self-Storage Facilities

282 points · 456 comments · pseudolus

  1. epochbtc · · focus · HN ↗
    This article takes the view of the consumer, "Why do so many people pay to store items they almost never use?". But in actuality, the interesting part of this is why is there so much supply of self-storage businesses?

    The answer is: cash flow. Self-storage businesses are the almost perfect solution for someone with a good size (but not enormous) bucket of money that they want to put to work generating cashflow:

    1. Cheap build out (cheap land, cheap facilities) 2. Almost entirely hands-off (no employees, automated entry) 3. Low liability (low risk of customers suing you) 4. Low overhead (just pay for taxes, electricity, minimal maintenance) 5. Reliable monthly cash flow

    The abundant supply of these businesses, I suspect, tends to generate demand: it's easier to pay $80/month to store your junk than spend the time and emotional labor of picking through what you want to keep and what you want to get rid of. That ends up being captive long-term revenue.

    1. bluGill · · focus · HN ↗
      You are missing one other issue: it seems easier than it really is. There are only so many people who would use self storage. You see a full self storage place in town and thing you can get a share if you just build one. What you don't understand is demand is not elastic: if you build a second site in town you go from 100 units with 90 used (a good usage rate), do 200 units in town but still only 90 used.
      1. cucumber3732842 · · focus · HN ↗
        Eventually price crashes far enough below retail that commercial users start filling out a lot of the space because the cost per square foot is lower than their own space.

        Like you shove your winter PPE, your emergency stash of spare parts for process equipment, etc, etc, in some self storage lockers and get the same job done using less square footage with extensive compliance burden (or get more job done using same square footage).

        1. dghlsakjg · · focus · HN ↗
          I live near some storage facilities, and a significant number of them are rented by businesses.

          Go to one of theses facilities at 7 am, and you will almost always see a few contractors packing the truck with whatever they need for the day.

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