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The American Religion of Self-Storage Facilities

282 points · 456 comments · pseudolus

  1. epochbtc · · focus · HN ↗
    This article takes the view of the consumer, "Why do so many people pay to store items they almost never use?". But in actuality, the interesting part of this is why is there so much supply of self-storage businesses?

    The answer is: cash flow. Self-storage businesses are the almost perfect solution for someone with a good size (but not enormous) bucket of money that they want to put to work generating cashflow:

    1. Cheap build out (cheap land, cheap facilities) 2. Almost entirely hands-off (no employees, automated entry) 3. Low liability (low risk of customers suing you) 4. Low overhead (just pay for taxes, electricity, minimal maintenance) 5. Reliable monthly cash flow

    The abundant supply of these businesses, I suspect, tends to generate demand: it's easier to pay $80/month to store your junk than spend the time and emotional labor of picking through what you want to keep and what you want to get rid of. That ends up being captive long-term revenue.

    1. browningstreet · · focus · HN ↗
      I disagree with the last point -- it's a pain to gather a bunch of things up, put them in vehicles (or rent a truck), find a storage facility that isn't full, rent the unit, haul your things over to the unit.. all the while ignoring that you're putting off whatever culling and disposal ceremony you should actually be engaging in.

      My local town gives you two free visits to the garbage transfer station per year. Choosing storage over that seems harder.

      1. massysett · · focus · HN ↗
        It is difficult for people to throw things away.

        Many things invoke "but this is a perfectly good..." I had a LaserJet monochrome printer. I knew I would never use it because I now have a color model, and if the color one broke I would replace it immediately. "But this is a perfectly good printer." It sat for a few years on a shelf before I finally tossed it. Resale nets too little to be worthwhile.

        Other things represent work. This is old files in the office. My workplace was full of file cabinets with drawers of papers. It was decades of accumulated knowledge. No one would ever read them or use them. But throwing them away seemed disrespectful of all the work that went into those papers. For these things, I think of my daughter's math homework. It is extremely valuable and lots of work went into it, and there is zero reason to retain it the instant it comes home.

        Other things represent memories. They embody a long friend or lost relative, or a vacation, or an occasion, or a feeling they caused when worn, used, etc. Discarding it seems to disrespect the memory. I try to keep these things to a minimum - keep representative samples, and digitize to the extent possible.

        This is why discarding things is hard. I don't want storage space and have none, but I completely understand why people would rather shove apparently useless things into a storage locker. It's easier to pay to store it than to discard it. I go a step farther and say that it's worth it for folks to pay to store these things. It's worth $80/month or whatever it costs to have that stuff sitting in a storage box, even if they know they will never ever use or even look at them.

        1. nkingsy · · focus · HN ↗
          facebook marketplace for $10 or $20 is magic. People don't like free as much as they like paying $10 or $20 for a $50 item
          1. FireBeyond · · focus · HN ↗
            A nominal fee convinces people they're getting a bargain. "Free" feels like you're driving to someone's house to pick up their trash.
            1. freedomben · · focus · HN ↗
              sadly, it is often true though. I learned early on that "free" usually meant "trash I don't want to deal with disposing of". There are of course people who don't do that (like myself) but that "price" is unfortunately a real signal to pay attention to
        2. marklar423 · · focus · HN ↗
          Very well said, I often feel the same way.

          About memories - throwing away the associated item often feels like admitting that you can't go back to the moment represented by the item. It's hard to face that small grief so it's easier to keep it there.

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