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The American Religion of Self-Storage Facilities

282 points · 456 comments · pseudolus

  1. epochbtc · · focus · HN ↗
    This article takes the view of the consumer, "Why do so many people pay to store items they almost never use?". But in actuality, the interesting part of this is why is there so much supply of self-storage businesses?

    The answer is: cash flow. Self-storage businesses are the almost perfect solution for someone with a good size (but not enormous) bucket of money that they want to put to work generating cashflow:

    1. Cheap build out (cheap land, cheap facilities) 2. Almost entirely hands-off (no employees, automated entry) 3. Low liability (low risk of customers suing you) 4. Low overhead (just pay for taxes, electricity, minimal maintenance) 5. Reliable monthly cash flow

    The abundant supply of these businesses, I suspect, tends to generate demand: it's easier to pay $80/month to store your junk than spend the time and emotional labor of picking through what you want to keep and what you want to get rid of. That ends up being captive long-term revenue.

    1. browningstreet · · focus · HN ↗
      I disagree with the last point -- it's a pain to gather a bunch of things up, put them in vehicles (or rent a truck), find a storage facility that isn't full, rent the unit, haul your things over to the unit.. all the while ignoring that you're putting off whatever culling and disposal ceremony you should actually be engaging in.

      My local town gives you two free visits to the garbage transfer station per year. Choosing storage over that seems harder.

      1. neutronicus · · focus · HN ↗
        You're hauling the stuff regardless.

        Dealing with renting a storage unit vs deciding to throw away your Pokemon cards feels like kind of a wash.

        1. diskzero · · focus · HN ↗
          Are you infinitely wealthy? Storage units are a slow leak on finances, just like uncanceled subscriptions and mobile phone plan features.
          1. neutronicus · · focus · HN ↗
            No, I'm not, and I've also never rented a storage unit.

            It seems hard to imagine the sums involved becoming comparable to other amounts of money lit on fire to avoid fights with family though (i.e. home renovation, travel).

            1. diskzero · · focus · HN ↗
              Interesting comparison and one I didn't consider. Thanks for the insight!
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