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The American Religion of Self-Storage Facilities

282 points · 456 comments · pseudolus

  1. bell-cot · · focus · HN ↗
    tl;dr; version:

    While there are good use cases -

    > The United States is the world leader, with roughly ninety per cent of global capacity. [...] there are more self-storage facilities in the U.S. than there are Starbucks, McDonald’s, Walmart, Home Depot, Domino’s, Dunkin’, and Costco locations combined. Annual revenues are estimated to be more than forty billion dollars.

    > I asked a Welsh facility manager I met in Las Vegas what his customers keep in their units, and he said, “It’s . . . it’s . . . rubbish.”

    > My wife and I have a friend whose mother died in 2006. She and her siblings decided to sell their mother’s furniture and donate the proceeds to a charity that she would have approved of. “We put everything in storage temporarily, and it’s all still there,” our friend told me. She figures that they’ve spent at least fifty thousand dollars in rental fees so far—more than they could get from selling the furniture.

    1. close04 · · focus · HN ↗
      > She figures that they’ve spent at least fifty thousand dollars in rental fees so far—more than they could get from selling the furniture.

      That probably doesn't even consider inflation, $1 in 2006 was worth $1.60 in today's money. People are really bad at long term financial planning but also get really attached to objects with some sentimental value. So this is a market where it's even easier to exploit that poor financial education.

      1. lateatdesk · · focus · HN ↗
        Even without the sentimental part, cancelling means sorting everything out and finding people to take it away.
        1. bell-cot · · focus · HN ↗
          In theory, one can just hand the keys to a Junk Busters-type company. But yeah - actually doing that is another barrier to action.
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