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OpenAI expands ChatGPT ads with Sponsored Agents

159 points · 181 comments · vertigoruntime

  1. pdyc · · focus · HN ↗
    i am not clear what exactly will these agents do? are they like ai sales rep for brand for talking to user if they want to explore the product further?
    1. rodonn · · focus · HN ↗
      Yeah, basically this. Some people really do click on ads that are relevant to their interests and might want to learn more or be able to ask questions about the product. I'm not confident about how well it will work in practice, but I could imagine cases where this would be more helpful than clicking on the ad link and needing to explore the resulting website to find the information I want.
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