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Apple Reference Image: A New Approach for Verified Photography

539 points · 352 comments · imwally

  1. tgsovlerkhgsel · · focus · HN ↗
    This is really clever from Apple. The journalist use case is just the PR story. This will be really useful for identity verification and insurance apps, and has the potential to shift from "you need a smartphone to be able to live normally" to "you need an iPhone to be able to live normally".

    There are already plenty of insurances that require you to submit claims through a smartphone app that tries to essentially do this by capturing sensor metadata etc. - those don't need to be nation-state resilient, just Joe the Crackhead Insurance Scammer resilient, so this works. Likewise, more and more things online require identity verification (either officially or disguised as age verification).

    Edit: And while "a nation state actor can spoof this" is a problem for the journalism use case, the insurance/ID verification use cases are perfectly fine with anything that raises the bar but could be bypassed with enough effort. Also, the journalism use case suffers from the same fundamental issue all of these use cases suffer from: People will "verify" the picture by looking at the repost of a screenshot of the verification UI, not by verifying the original themselves.

    1. rickdeckard · · focus · HN ↗
      I don't understand the vector of this:

      An insurance would either assign #1 an insurance agent or mechanic to initially assess the damage (trusted) or #2 ask the customer to send pictures (untrusted).

      Tendency is #2 for cost-saving of the insurance, and 3rd party apps are used to execute this.

      Now the idea is that the insurance company discontinues the App and the (untrusted) customer must have an iPhone 18 Pro to make an insurance claim?

      Or is the insurance agent / mechanic an untrusted entity who will now be required to have an iPhone 18 Pro?

      What is the fraud vector here, and how can the insurance service provider continue cost-saving on damage-assessment by offloading to the customer, if the customer is required to own a specific device?

      1. bayindirh · · focus · HN ↗
        Some banks needs photos of machine readable IDs to verify user details to fight fraud. These IDs can be passports or NFC enabled EU (and compatible) ID cards.

        This will allow banks to trust these cameras more on the long run, allowing higher security ID checks.

        1. rickdeckard · · focus · HN ↗
          Okay, this doesn't answer the question on the vector but is another interesting example. Let's expand on that one then:

          Banks are offloading the trusted process of ID verification to an untrusted entity (end-user, merchant,...) and compensate for the loss of security by using a trusted service-provider (now Apple AND an iPhone 18 Pro).

          This is already happening today in two scenarios:

          1. lower-risk scenarios (remotely) with trusted 3rd party service-providers and very low Hardware-requirements ("use this app on your phone to take a picture/video") and

          2. higher-risk scenarios (on-site) with trusted 3rd party service-providers ("use THIS expensive device to take a picture/video of the customer/citizen")

          Apple now potentially disrupts the service-provider industry of #2 (higher-risk scenarios) by

          #a grabbing a part of this hardware/service market that MAY allow the end-user to be in control of the device and

          #b replacing the on-site hardware/service with an iPhone "in a box".

          They can't disrupt #1 because their cost-saving can't mandate the end-user to buy a 1000+ USD device just for THEM to provide the contracted service. (They can add convenience if you have it, but they can't reject their service if you don't)

          Which means they disrupt mainly #2: The industry providing trusted imaging solutions for higher-risk scenarios.

          --> So it's the Watch Ultra game all over again.

          On Watch Ultra they disrupted the diving-watch market by the sheer scale of selling their development to everyone buying a Watch Ultra, driving down the cost so much that they can undercut every diving-watch company on the market.

          Now they use the sheer scale of iPhone 18 Pro sales to enter the trusted-imaging market-segment, undercutting every player there and take that market.

          1. bayindirh · · focus · HN ↗
            Don't forget law enforcement, customs or any high(ish) stakes sector which needs to be able to trust the images they show as evidence as well.

            Back in the day Canon and Nikon tried this with embedded private keys on their cameras, and with Sandisk's WORM SD cards. Then, somebody extracted the keys and it was game over.

            While my iPhone 17 can't match a full frame mirrorless camera, it can take pretty impressive photos, so they are already more than adequate in detail and clarity department. So making these images trusted is a huge win for them.

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